At VISIOLENS, we are committed to protecting your privacy and personal data in accordance with GDPR and UK data protection regulations. This policy explains how we collect, use, and safeguard your information.

1. Information We Collect

1.1 Personal Information

• • Name and contact details (email, phone, address)
• • Billing and delivery information
• • Payment information (processed securely by third-party providers)
• • Purchase history and preferences
• • Communication preferences

1.2 Technical Information

• • IP address and browser type
• • Device information and operating system
• • Cookies and similar tracking technologies
• • Website usage data and analytics

2. How We Use Your Information

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• • Contract Performance: To fulfill our contract with you when you make a purchase
• • Consent: When you opt-in to receive marketing communications
• • Legitimate Interests: To improve our services and prevent fraud
• • Legal Obligation: To comply with tax and accounting requirements

4. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• • Service Providers: Payment processors, shipping companies, and IT service providers
• • Legal Authorities: When required by law or to protect our rights
• • Business Transfers: In the event of a merger, acquisition, or sale of assets

All third parties are contractually obligated to protect your data and use it only for specified purposes.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Typically, we keep purchase records for 7 years for tax purposes, and marketing consent data until you withdraw consent.

6. Your Rights (GDPR & UK DPA)

To exercise any of these rights, please contact us at: privacy@visiolens.com

7. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Your data may be transferred and processed outside the UK/EEA. When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us immediately.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by email or through a notice on our website. Your continued use of our services after such updates constitutes acceptance of the revised policy.

12. Contact Information